Market Growth for Adult Diapers

August 22, 2016

By Robert Recker

MarketResearchStore.com reports that the market growth for adult diapers and incontinence products of all types (pads and briefs included) is projected to rise dramatically over the next few years. While the global demand for adult diapers was given a market value of USD 9.24 billion in 2015, it is expected to generate revenue of USD 14.5 billion by end of 2021. Tranquility Products is ready and willing to continue creating absorbent products by following a high standard of business ethics and setting an example for our competitors and community.

Why is the demand for adult diapers predicted to increase?

An explication and summary story from CBS 8 lists some likely drivers for the increase in adult diaper market value:

• Growing aging population
• Urbanization
• Increased awareness of treatment methods for urinary incontinence
• Economic affluence
• Improvements in the healthcare sector

In addition to expansion to new wearers, the ever-increasing demand for new incontinence products is also expected to continue. Customers seek products that are customized for their needs regarding the following characteristics:

• Well-fitting
• Skin friendly
• Exceptionally absorbent
• Stretchable
• Stylish
• Odor-free

Tranquility Products has been developing innovative incontinence products for over 50 years that surpass all of the desired qualities in the above list.

What Tranquility Products offers

The adult diaper market is segmented into three main product categories:

1. Booster Pads
2. Disposable Underwear
3. Diapers

Tranquility offers a variety of booster pads, disposable underwear, and diapers, with variations on sizing, style, and absorbency to satisfy preferences of each customer.

Booster Pad type:

• TrimShield® Pads – Light protection with a moisture-proof backing and adhesive strip
• Adjustable Belted Undergarments – Can be worn inside of underwear or in place of them
• Adult Liners – To be worn in regular underwear
• Personal Care Pads – Gentle elastics form a cup shape that enables a secure fit
• Super-Plus Liner –  A comfortable solution for larger sizes; worn with snug fitting brief-style underwear

Disposable Underwear type:

• Premium DayTime™ Disposable Absorbent Underwear – Superior protection for even the most active lifestyle
• Premium OverNight™ Disposable Absorbent Underwear – Pull-on overnight adult diaper offers superior protection to ensure a restful sleep

Diaper type:

• SlimLine® Original Disposable Brief – Ultra-thin adult diaper that offers maximum protection without a bulky feeling
• ATN™ (All-Through-the-Night) Disposable Briefs – Maximum-capacity overnight diaper for adult; can hold up to a quart of liquid
• SmartCore™ Disposable Briefs – Disposable briefs that maintain an ideal micro-climate for preserving skin integrity
• Tranquility® EliteCare® Disposable Briefs – PowerSorb Micro-layer increases absorbent capacity without adding extra bulk

Use our Find My Product tool and get the solution that is right for you, then order a sample to try one out!